Mac Makeup Re-branding

Mac brand re-design. The project was called '8', and I created the brand around the octagon shape. In order to better protect the products, the packaging consists of a matte rubber varnish, and all products open by sliding the magnetic lid to the side, preventing packaging to randomly open and break when you drop them. Packaging is also more streamline Canadian Airport standards, and contain airtight seals to prevent contents from spilling and over-heating.

Hidden Charm Boutique

Ta da! Here is the new brand proposal for Hidden Charm Boutique in Alberta. The brand is consistent with the stores' colours, and we created a new logo and slogan for the store. All items are discrete, but very feminine and professional. One of my favorite aspects of the creation is the new idea for the boxes, being that they open in the middle of the top, and upon opening, actually bring the item from the bottom of the box up to the top (as represented by the purple object in the diagram). Feel free to check out the Hidden Charm Boutique

website!

http://www.hiddencharmboutique.com/