Ah, the 404 page. I really love the opportunity to get creative with the simple message of ‘whatever you’re looking for, it isn’t here’. 404 pages are the default most websites direct you to when a page that you are looking for does not exist, has been re-named or moved, or when the user has incorrectly typed the page name in the url. If you are finding this error as a result of clicking a link from another page or search engine, it’s common courtesy to notify the site administrator of the issue. 404 pages are designed to minimize the damages users may feel when coming across this type of error, and are mandatory to encourage users to stay on your site. They key is to notify the user about this error in a creative and positive way, encouraging them to keep exploring the site. Here is a collection of some of my favorite 404 pages;
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