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Showing posts with label CrazyCrafts. Show all posts
Showing posts with label CrazyCrafts. Show all posts

Friday, November 5, 2010

CrazyCrafts Brochure


What's more exciting as a kid than to open mail that is addressed to YOU!? I loved working on this project for a brochure that would be sent out to all CrazyCraft customers. Upon opening the brown paper envelope, you will see the recycled paper brochure/card, that contains a die-line with gold varnish along the edges. Inside the brochure, there is a small pocket full of goodies! This includes stickers, a dry finger-paint palette, and most importantly, a very cool coupon for CrazyCraft products. Instructions on the back of the coupon include an easy-to-read guide for kids and parents to go online and insert the coupon code for great deals. I wish I got one of these when I was a kid!

Thursday, September 9, 2010

CrazyCrafts Brand Manual

The CrazyCrafts brand was built around the foundational values of family fun, inspiring creativity and being environmentally responsible. Here are some examples from my brand manual giving examples of colours used within each logo, 'do's and don'ts', corporate culture and the back cover.