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Tuesday, January 31, 2012

How Often Should I Update My Business Brand?

There are many aspects of a business brand, consisting of everything from how you interact with customers to your website and logo. As your business grows and develops, you'll find that the brand that you started out with may no longer fit the variety of clients you are dealing with today. In this article, we’ll walk you through some clues on when you need to give your business brand a makeover.


Since there are so many different variables in a brand, we’ll go over the most common changes business face throughout its lifetime. Updating a logo may seem like a fairly diminutive process, and for many companies this also includes updating uniforms, brochures, business cards etc to fit the new logo. If there is any inconsistency within your brand, it is important to update them to display the persistent message you are trying to portray to your customers. It is important to seek feedback from your customers to determine how successful your brand is, and which areas can use improvements or updates. Your logos, brochures, business cards, menus etc should reflect the culture of your company and its services in the most effective manner possible.

When it comes to any business, your company website is easily the most effective tool you can provide your potential and existing clients with. That is however, if your implementing and updating it properly. If you answer “No” to any of these questions, it’s likely time to update your brand and its’ online presence;

Signs that it’s time for an upgrade;


  • What is the feedback you are receiving from your customers about your brand? Based off this feedback, is the material you are providing your customers with useful and informative?

  • What new features or services have you added to your business, and can clients find information about them across your print and online material?

  • Has your logo, print material or website changed or developed along with your target market? What are their expectations in the material and information you provide for them?

  • Is your print material, uniforms, website etc consistently styled?

  • Can your logo easily be identified from your competitors’ logos?

  • Does your website fluidly fit on various screen sizes and on mobile devices?

  • Does your website provide the most recent and accurate information about your business?

  • Are your employees spending too much time resolving questions from clients in which answers could be provided on your website?

  • Do you provide your customers with current information about your business through social media?

  • Is the amount of clients you receive from online sources enough to cover the costs to maintain your website?

  • When you look up your business on an online search engine, is your company website the first result?

The average business updates their entire brand (logo, uniforms, packaging, website, location, etc) every 10-20 years, however this factor genuinely depends on the relationship people have with your brand. When it comes to print material, companies tend to stay more current with this based off of new features or services they provide, price changes, and other consistent updates. Since your website should be the easiest to update using a Content Management System such as Caster CMS, businesses can change or update their website content themselves every day, or as often as required. Updates in location, blogs or newsletters, new services, general content, and images are the most common and frequent changes companies can easily make themselves on their website using this tool. If you’re considering an update within your companies’ branding and online material, click here to talk with our team about your branding and online needs.

404 Pages Explained

Ah, the 404 page. I really love the opportunity to get creative with the simple message of ‘whatever you’re looking for, it isn’t here’. 404 pages are the default most websites direct you to when a page that you are looking for does not exist, has been re-named or moved, or when the user has incorrectly typed the page name in the url. If you are finding this error as a result of clicking a link from another page or search engine, it’s common courtesy to notify the site administrator of the issue. 404 pages are designed to minimize the damages users may feel when coming across this type of error, and are mandatory to encourage users to stay on your site. They key is to notify the user about this error in a creative and positive way, encouraging them to keep exploring the site. Here is a collection of some of my favorite 404 pages;


404 Web Page Design Kelowna



  • 404 Pages

  • 404 Web Page Design Kelowna

  • 404 Pages

  • 404 Pages


  • 404 Web Page Design Kelowna

  • 404 Web Page Design Kelowna

  • 404 Web Page Design Kelowna

  • 404 Web Page Design Kelowna

  • 404 Web Page Design Kelowna

  • 404 Web Page Design Kelowna

  • 404 Web Page Design

  • 404 Web Page Design Kelowna

Photography in Web Design

Photography can make or break a website, regardless of the design. Whether you are promoting a product or a service, having clean high-resolution images can make a huge difference on how potential clients view your business. Poorly taken or edited images can put a huge damper on any site, forcing users to loose interest and trust quickly.

photographer.jpgRegardless of what industry you are in, it’s important to make sure that the images featured on your website are of high quality and relativity. Although compressing your images is a must when it comes to the web in order to minimalize loading time, there are many ways to ensure that your images maintain excellent quality. Perhaps one of the biggest reasons photography is so important to designing the users’ web experience is that it has a direct impact on their emotions. It is much easier to promote a feeling or experience visually through images than it is to try and allow the viewer to interpret these things through colour and shape used within the design. Images set the vibe for most websites, so make sure that the images you use are a perfect reflection of your company.

When handing images over to your web designer, remember that the pictures on the site will directly represent your company and its values. Never provide poor images from your cell phone and expect the designer to just “Photoshop it”*. Unfortunately, until Adobe finds a way to implement sorcery into their software, you’re probably better off hiring a professional photographer to take and edit great photos for your business. If a professional photographer sounds a bit out of your budget, stock photography can be a great alternative for businesses promoting a standard service. Sites such as iStock Photo and Getty Images supply great images for a reasonable price, and often offer specials to members with an account.

Check out these sites for some great examples of strong photography used in web. Feel free to contact us for all of your web photography questions!

www.leidgens.be
www.quakeroats.com
www.matildajaneclothing.com

*I get this a lot

The Difference Between Creating a Business Card and Designing an Experience

Consider your business card as a window into the experience that you provide your customers. Are the shape, texture and colour consistent with your branding, and does this differ from your competitors? Thankfully, there is no law stating that all business cards must be 2×3.5”, flat, and contain only a company logo and contact information. A business card is a great way to express what your business is all about, in a physical form that clients keep on hand for future reference. The unfortunate truth is that most business cards end up in the recycling bin, or amongst a stack of other business cards, never to be admired again. The trick to having potential clients remember your business based on your card, is to make your business cards unique, something that they will want to hold onto even if they are not interested in your services.

There are many ways to make your card memorable, but perhaps the most effective ways is through implementing the human senses. A client is more likely to remember ‘the thick round card that feels like water-colour paper’ than ‘the blue card with a guy’s face on it’ when searching for your information in a stack of other cards. Variables such as texture (also known as ‘tooth’), finish, embedding, shape, typography, and colour all play a roll in how people retain information from a physical card.

Shape and size are fun to play around with, but often cause headaches for designers trying to fit in tons of information onto a custom shape. Straying away from the standard business card size typically requires a minimalistic style and content to keep the information legible and effective. Another important note to keep in mind that although various sizes of business cards are cool, many people still use business card holders. If this is consistent with your target market, make sure that it is still able to fit into the standard 2×3.5” slot.

My favorite, and the most efficient way to ensure that a client holds onto your card, is implementing interactivity. Although this is a fairly unique method, as it typically adds plenty of additional costs, it’s really the full package when it comes to creating an incredible experience. Interactivity doesn’t necessarily require making your business card unfolding itself to reveal a tiny robot who tells the potential client all about your business, but involves the receiver of the card to get absorbed in transforming the card from it’s original form or message into something new. By making the card something useful and relevant to your business, the client is more likely to keep it and show to their friends in the future.

The primary goal of your business card should be to communicate the most basic information about your business in a memorable manner that your target market can perceive immediately. To ensure success, ask yourself:

- does this card fit the style of my company?
- would I keep this card if I was comparing businesses?
- is this card physically restrictive to it’s content and where it will be stored?
- what makes my card stand out against my competitors?

If you would like to learn more about how I can improve your brand’s experience, feel free to check out some of our print and brand design projects at http://camilleblock.com/

Why You Should Update Your Web Browser Today!

If you’ve been ignoring the persistent pop-up windows from your web browser telling you that it’s time for an upgrade, listen up. Using older versions of any browser can bring up many issues with your web browsing adventures, including poor security, layouts and limitations on what you view. Perhaps it’s time you simply updated your current browser, or even upgrade to a new one!

The internet can be supplied to us through many different browsers, such as Internet Explorer, Mozilla Firefox, Apple Safari, Google Chrome, Opera, and SeaMonkey. Each browser has their own list of advantages and disadvantage, but all are required to follow the web standards set by the W3C (or World Wide Web Consortium). Whenever a new wave of regulations is given by the W3C, all web browsers are required to adhere to those regulations by updating their system. In doing so, web browsers can provide users with a better internet browsing experience.

There are many great new features in the lovely world of web development such as CSS3, HTML5, SVG, faster loading and more fluid layouts. By updating or upgrading your web browser, you can guarantee yourself a much better web browsing experience. In example, someone using a prehistoric browser such as Internet Explorer 6 may be unable to view cool features on a web site, and experience longer loading time than that of a person using the latest version of Mozilla Firefox. By not updating versions of your current browser, you could be missing out on a great user experience!

One of the biggest concerns that come with using an older version of internet browsers is the lack of security. When the W3C promotes new regulations, they are generally to help users participate in the World Wide Web as safely as possible. When you use an older version of your current browser, you are running the risk of experiencing serious security flaws that allow nasty websites to read and damage your files, steal your passwords, infect your computer with viruses … the list goes on. You may also run into pesky bugs and limitations when viewing websites that don’t support your web browser version.

So next time you receive a notification from your web browser asking whether or not you would like to upgrade to a newer version, don’t hesitate to say “yes please!”. A simple update or upgrade to your browser can allow you to reap the many benefits of safer, more secure browsing, along with great features of better interactive web exploring. The World Wide Web is evolving, so don’t miss out!

Single Page web site vs. Multiple Pages Web Site Design

Single page websites have become increasingly popular in recent years, and there’s good reason for it. With the use of scripts such as jQuery, Ajax, and Parallax (to name a few), one-page websites have brought on a whole new level of interactivity to their users. But having all of your content on a single page comes with it’s flaws as well.

There are plenty of questions you have to ask yourself before going gun-ho on building a single page site. Possibly the most important element you should take into consideration is the amount of content you need to have on the site. If you have a ton of content, chances are you should stick with the good ol’ multiple page website layout. When users view a single page site on a mobile device or tablet, it’s not that much fun scrolling through tons of content that takes up the majority of the site. If you have plenty of content but have your heart set on a single page design, are you able to condense it and still keep the content keyword-rich for SEO? Having multiple pages with detailed information may be exactly what you need to communicate to the viewer about multiple services or products that you provide.

Another vital factor when choosing between single and multiple page designs is the purpose of your website. Single page websites typically cater to a single purpose, and aren’t meant to overload users with more information than they can handle. In example, a single page website would be a great fit for personal portfolios, musicians, a promotional landing page for new services, or a new product launch. The purpose should be to promote a single product or service. By doing so, you can strip the content down to the essentials, leaving more room for visual and creative stimulation. Making the visual elements the main attraction, you draw a lot more attention to what it is that you’re promoting in a way that helps it stand out from the crowd. Having a single page website may be what gets the user in-and-out the fastest, but it’s not ideal for every business. For some single page design inspiration, check out a few of the links below, or contact Spincaster Productions for more information on how we can help you build your next website.

http://onepagelove.com/
http://www.cssmania.com/
http://www.cssdesignawards.com/

Infographics in Web Design


Infographics have become a major part in how we convey information in most forms of media. You’re likely to remember seeing these images in instructional pamphlets, signs, and even geography maps. Recently, infographics have taken over how we absorb information when we don’t have time to sit down and read a novel of statistics. These clever graphics have improved our memory on various facts and figures by supplying the viewer with both a cool image and a bit of neat information to boot.

The main goal with infographics is to allow the right side of the brain (being creative, interpretive), to process left brain (technical, problem solving) information. This process can also be referred to as Data Visualization. By supplying the viewer with small, relevant and clearly displayed content, you can give them a much more memorable experience. Chopping down your content into it’s most basic elements improves how the user viewing that information is likely to recall key points long after completion. A great example of when to put an infographic to use is in a timeline. A long line with paragraphs of texts doesn’t exactly get too many people excited about reading it’s contents. However, if you broke down the timeline into a few key points, supplied with relevant and creative graphics, your viewers are much more likely to take interest and read the few facts that you have listed. Pretty cool huh?

If you’re looking for a new way to convey information and ideas into any form of media, check out what infographics can do to spice up how you present yourself and your business. Making the viewer aware of your message in as little time as possible is key when it comes to the web, and now they are more popular than ever. Check out our services page to see how we can help you add infographics into your next website, presentation or brochure.